Strategic Management
This course prepares you to think strategically in an age when companies have become more valuable (in market cap terms)
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What You Will Learn!
- Explain why the "doing" strategy is considered "the high point of managerial activity"
- Recognize and avoid the old, tired ideas about the strategy that is still out there
- Point out how doing strategy has changed because of advancing technology and globalization
- you can adopt fresher, better ideas
Description
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies have become more valuable (in market cap terms) than other companies. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
The strategic management course is intended for people whose business nature requires planning, development, project supervision and follow-up, such as business owners and executives; Each project has a strategic nature that differs from its predecessor, and each market has a set of procedures that are commensurate with its nature and are in line with its target customers.
Through the strategic management course, you will learn everything related to strategic planning for projects, starting with defining the concept of strategic management and its tasks, with an explanation of the difference between it and strategic planning of all kinds. What are the steps to form a strategy? What are the evaluation criteria? What are the ways to adapt to changes? What are the types and levels of strategies?
Outcomes:
Explain why the "doing" strategy is considered "the high point of managerial activity"
Recognize and avoid the old, tired ideas about the strategy that is still out there, so you can adopt fresher, better ideas
Point out how doing strategy has changed because of advancing technology and globalization
Course Content:
Introduction to startegic Management
Organizations and Orientation
Organizational Culture & Environment
Decision making (Strategic Management)
Planning Overview
Planning Cycle
Organizational structure
Organizational Design
Managing Groups and TeamsManaging Change and Innovation
Managing Communication
Employee career management and job satisfaction
HR needs forecasting methods
Motivating employees
Managers as Leaders Foundations of Control
Who Should Attend!
- Managers
- Business owners
- Entrepreneurs