30 Years in Thirty minutes.
Experience is the best teacher, and over 30 years of experience have taught me a lot about strategy.
One of the main things I learned is that a winning strategy starts with three elements: direction, clarity, and benchmarks.
For direction, my strategy for this masterclass is to guide you through a pleasurable and painless journey, from zero ground to a business plan with financial projections, passing through the secrets of marketing, even if you have no previous experience with any of it.
For clarity, we dedicated months of work to creating The Strategy Template. Once completed, it became a simple yet powerful tool, that I'm sure you'll want to keep around.
You will be amazed at how quickly you can get the essential logics applied by marketing committees, creative geniuses, and financial sharks and immediately apply them to your benefit, with the knowledge and tools you need to craft your strategy.
As for benchmarks, you will gain the ability to absorb strategies from any brand in minutes, as it is all there in The Strategy Template. This will serve as a source of inspiration and show you how these strategies can work for you too.
We structured the masterclass in simple challenges that you must complete in order to move on to the next step. This will help make sure you're moving in the right direction.
You will focus on essential decisions, organized in four interconnected steps, to find the best positioning for your brand, map ideal clients, and generate insights to reach sales and growth goals with an optimized marketing mix.
After completing the masterclass, you will be ready to move forward and make your strategy come to life, build a foundation for your business and take your brand to the next level.
“Strategy in 30 Minutes" is a condensation of 30 years of my experience in strategy. I hope it's worth your time!