Technical SEO Course: Boost Your Web Site Performance Easily
Your Technical Checklist To A Search Engine Friendly Web Site
Ratings 4.47 / 5.00
What You Will Learn!
- How to use free and paid tools to audit their web site for any technical issues that affect SEO
- How to identify indexing and crawling problems and how to deal with duplicate content.
- How to improve page speed by using Lighthouse and PageSpeed Insights.
- How to install google analytics and configure it to track conversions.
- How to use schema to improve their rankings and improve their click through rates.
- How to perform manual crawling checks and how to understand indexing priorities.
Description
Technical SEO is a crucial aspect of search engine optimization (SEO) that focuses on ensuring your website's infrastructure and code are optimized for search engines. It encompasses a range of factors that affect how search engines crawl, index, and rank your website, ultimately influencing its visibility and organic traffic.
Key Areas of Technical SEO
URL Structure and Permalinks: Implement a logical and clear URL structure that reflects the content of each page. Employ descriptive and relevant permalinks to enhance search engine understanding.
Mobile Optimization: Ensure your website is responsive and displays seamlessly across various devices, including desktops, laptops, tablets, and smartphones. This caters to the increasing mobile-first approach of search engines.
Internal Linking: Create a robust internal linking strategy to connect relevant pages on your website. This helps search engines understand the hierarchy and relationships between pages, improving navigation and authority.
Sitemaps: Submit sitemaps to search engines to provide a comprehensive overview of your website's content and structure. This guides crawlers efficiently through your site.
Page Loading Speed: Optimize page loading speed to enhance user experience and reduce bounce rates. Search engines favor websites with faster loading times.
Server Issues: Address any server-related issues that might hinder crawling or indexing. Ensure your server is reliable and responsive to search engine crawler requests.
Schema Markup: Implement Schema markup to provide structured data about your website's content. This enhances search engine understanding and presentation in search results.
Title Tags and Meta Descriptions: Craft compelling and informative title tags and meta descriptions for each page. These elements influence search rankings and click-through rates.
Robots.txt File: Configure the robots.txt file to specify which pages search engines can access and which pages should be excluded. This controls crawling behavior.
HTTPS and SSL Certificates: Implement HTTPS and secure your website with valid SSL certificates. This boosts user trust and signals credibility to search engines.
Benefits of Technical SEO
Effective technical SEO plays a significant role in improving your website's SEO performance, leading to several benefits:
Increased Search Rankings: Technical SEO optimization can boost your website's rankings in search results, making it more visible and accessible to potential searchers.
Enhanced User Experience: A well-structured and optimized website provides a positive user experience, leading to lower bounce rates and increased engagement.
Improved Content Discoverability: Search engines can effectively crawl and index your website, making your content more discoverable to relevant users.
Enhanced Brand Reputation: Technical SEO contributes to a positive user experience and brand perception, strengthening your online presence.
Who Should Attend!
- Bloggers who need to be in control of the technical aspects of their web site
- Small business owners need to fix important issues to improve their organic traffic
- Beginner SEO professionals need to learn more about Technical SEO