What You Will Learn!
- Creating your brand elements: slogans, taglines, elevator pitches & product descriptions
- Over 50 best practice examples from brilliant brands
- How to sizzle on social media
- Writing newsworthy newsletters
- Creating promotional materials like press releases, media kits & flyers
- Creating wonderful websites
- 10 crucial commandments of copywriting
- Learn what copywriting is and how it differs from content writing
- This course will empower you to become the best marketer for your business, even if that’s not your background
Description
Your business needs great copy that sells, and who knows your business better than you do? With a little training, you can pick up the tools to become the copywriter your business needs. This very course will show you how to use words to sing your brand’s song and become your company’s best marketer even if that’s not your background.
It’s an engaging starter kit filled to the brim with over 50 best practice examples from small and large brands that use copy to successfully seduce the hearts, minds and wallets of their ideal customers.
In this class, you’ll get your creative juices flowing and possibly even have some fun doing so, too. We’ll examine different communication styles and tones of voice that show that copywriting doesn’t have to be boring or taxing. Worksheets will be provided for you to take notes as you go along and you can refer to them at a later stage, at your own pace.
Upon completion, completion you’ll have a blueprint to write your own memorable and effective marketing copy that works across different platforms. We’ll dive into social media copy, newsworthy newsletters, wonderful websites, product names, taglines and even personal branding. We’ll start from the very beginning and define what copywriting is and how it differs from content writing too. No stone will be left unturned.
Who Should Attend!
- Small to medium business owners
- Aspiring copywriters
- Budding entrepreneurs
