The Email Marketing Course
Become an email marketing professional with this course
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What You Will Learn!
- You'll be able to be able to utilize and implement the email marketing tactic successfully into any business.
- Decide and research the email marketing technology fit for a specific purpose based on determined requirements and objectives.
- The ability to build, design, write, analyze email marketing campaigns and strategies.
- Become an email marketing pro with 14 chapters to learn from which includes over 20 hours of content. There is also an optional final project available.
Description
Become an email marketing pro with 14 chapters to learn from covering all areas of email marketing including:
- The role of email marketing
- Email marketing strategy
- Choosing the right technology
- The sign up process and list building the right way
- An email marketer’s secret weapon – Automation
- Deliverability & domain infrastructure
- Engaging your subscribers with copy
- Designing an email
- Sending an email campaign
- Optimisation, test and learn
- Measuring email marketing success
- Post-campaign analysis
- Reporting, analytics and data visualisation
- The future of email marketing
- Optional – Final project assignment brief to test your knowledge
There is also an optional final project available to test your knowledge at the end of the course.
In this course you will explore all of the stages where email marketing is used as well as the challenges that email marketers face along the way with tips and technologies to avoid them. This course will explore the different stages of how to use email marketing: defining the objectives, designing the campaign, choosing the technology, setting up the infrastructure, the KPIs needed to measure the success, and using data visualisation to demonstrate the results.
So what are you waiting for?! Grow your business, increase conversions, and your knowledge and skills in email marketing with expert email marketer, author and qualified teacher; Jenna Tiffany.
This course will provide you with the skills and knowledge to implement this number one ROI-generating marketing channel in any business.
Who Should Attend!
- Beginner to advanced email marketers