The Holistic Marketing Roadmap

Build an intentional marketing strategy for your business or personal brand.

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What You Will Learn!

Learn about holistic marketing, an intentional approach to building a marketing strategy for entrepreneurs, small business owners and those new to marketing.
Create a marketing strategy for your business.
Learn about the key digital marketing activities for your business.
Create clear brand messaging for your business.

Description

In this course, you'll walk through three parts to learn how to build an intentional marketing strategy for your small business or personal brand. We'll explore the following in order to create a marketing strategy designed with your budget and time in mind:

The Foundation:

Learn what Holistic Marketing is and why it is important
Connect to your WHY
Define the purpose behind your business/brand
Define your ideal customer/client

The Framework:

How to fulfill the impact you desire to have in the world
Create your value proposition
Write the story of your brand to connect with customers

The Formation:

Content marketing
Social media marketing
Email marketing
Creating opt-ins
Marketing metrics
Marketing tools and resources
Final marketing strategy document

The goal of this course is to provide a strong understanding of the digital marketing opportunities that are best suited for your company. There is often a misconception that we have to be in all places at once, which isn't true. Especially, as more platforms emerge. It is about showing up in the right places to connect with your potential customer or clients.

When we are able to take a step back and connect to our why and big picture, we are able to make smarter and more aligned decisions that we will stick with on our journey to meet our goals.