WHAT YOU'LL LEARN
Dive into the world of lash artistry with our transformative online course, a digital twin of our award-winning in-person beginner lash courses regarded as Australia's most thorough. This journey offers nearly 10 hours of professionally filmed HD video tutorials, ensuring no stone is left unturned in your path to lash mastery. Dubbed our "business in a box," this course is more than just a guide to perfecting our classic lash application techniques honed since 2008. It's a comprehensive blueprint for launching and leading an in-demand lash business. Take a look at what's covered in the course:
Introduction - Joy's Golden Rules + Fundamental Knowledge
Joy's journey
The history of eyelash extensions
OHS - rules & policies
The theme of success
Which type of student will you be?
Career pathways
Setting up your lash room
Module 1 -Mastering the Fundamental Techniques
Joy's Golden Rules
Lash growth cycle explained
Eye conditions, allergies and contraindications
Stylist and workplace hygiene
How to correctly hold your tweezers
Adhesive control techniques
Using anchor points for accuracy
How to isolate PROPERLY and efficiently!
Multiple application techniques
What NOT to do when applying eyelash extensions!
Module 2 -Eyelash Styling + Lash Mapping + Photography
How to design a lash map and apply a variety of Lash Styles
How to choose the right lash style for every client
Lash fibres and curls explained
When to use different lash curls, lengths & thicknesses
Managing common client demands
The Do's and Don'ts of Lash Photography
Module 3 -Building Healthy Client Relationships
How to conduct a successful client consultation
Mitigating product and service risks
Client release forms
The importance of aftercare and client education
Tough scenarios and conflict resolution strategies
Strategies for re-booking your clients
Module 4 -The A - Z of Maximising Lash Retention
Everything you need to know about lash adhesive
Common mistakes Stylists make that cause poor retention
Joy's retention secrets
How to troubleshoot retention issues like a pro
Module 5 -Pricing + Social Media Marketing + Advertising
Defining your ideal client
How to correctly price your services
The importance of social media for your business
How to create Facebook ads that work
How to use Instagram to build your brand
What features to look for in an Online booking system
Our favourite mobile apps and links to resources
MODULE 6 -Advanced Application & Styling Techniques
How to conduct efficient Lash Refills
How to check for and peel apart stickies
How to conduct a Lash Removal (manually and using remover cream)
How to apply 2D lashes (introduction to volume lashing)
The art of stacking and capping lashes
How to apply classic lower lashes