What You Will Learn!
- Master the art of trend scanning in three steps: spot, select and document.
- Be able to spot changes in society at an early stage.
- Understand & execute various trend field and desk research techniques.
- Select and curate the most relevant trend spots.
- Create a personal trend database and add the trend spots found during this course.
Description
Did you ever wonder how you can explore the future?
Trend research is a powerful method to detect change at an early stage. It will help you to explore possible futures in the making. Insights in emerging trends provide a much needed kickstart for any innovation process.
In this course you will focus on trend scanning: finding signs of change. The lectures will prepare you to master 'the art of looking sideways' and open up your way of looking at the world. During this course you will activate your senses to become more aware of your surroundings. You will learn where to look for signs of change and execute your own 'scan plan'.
This course will also take you into the nitty gritty of scrutinizing all your trends spots and selecting the most relevant ones using the 'trend spot selection checklist'. Finally, you will also learn about ways to file the information and reflect on which system works best for you.
Are you ready to open up and explore the future? Wake up your inner trend watcher today and enroll in this course.
Who Should Attend!
- Anyone working on innovation projects, such as designers, researchers, developers, strategists, managers.
- Market researchers and user/ux researchers who are new to trend research and want to add trend scanning to their research toolbox
- Aspiring trendwatchers, who want to learn more about trend scanning.
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