Understanding Psychological Marketing
Unlocking how emotions, behavioral science and psychological factors can attract your most loyal client.
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What You Will Learn!
- 1. Better understand the mental component to the marketing puzzle
- 2. Discuss using analytics to identify your demographic
- 3. Introduce why knowing your demographic is extremely important
- 4. Introduce and discuss specific emotions and their role in your marketing process
- 5. Identify how those emotions look in order to better identify their message
- 6. Discuss how emotions inform psychological factors that drive people during the decision making process
- 7. Understand buyer behavior and they still determine donation dollars
- 8. Introduce how demographic analytics help determine their best approach
Description
Understanding Psychological Marketing will connect your brand's overall mission with how your perfect demographic uses their emotions to determine what products they buy. This is a must take course before you develop any marketing scheme. With this knowledge, you'll create a plan that can turn unknown customers into your biggest and most loyal fans.
This course will walk you through an approach to marketing often forgotten. While you absolutely need to have the tangible skills to create digital graphics, attention-grabbing content and the knowledge to reach the right customer...it's knowing what to do to truly get their attention, that will turn you into a marketing powerhouse.
In this course, you will learn crucial elements of every person's psychology. This integrate look into behavioral psychology, will allow your campaign to delve below the surface and create an emotional connection to your potential customers. This course will cover
Better understand the mental component to the marketing puzzle
Discuss using analytics to identify your demographic
Introduce why knowing your demographic is extremely important
Introduce and discuss specific emotions and their role in your marketing process
Identify how those emotions look in order to better identify their message
Discuss how emotions inform psychological factors that drive people during the decision making process
Understand buyer behavior and they still determine donation dollars
Introduce how demographic analytics help determine their best approach
Apply the theoretical approach to your situation
Who Should Attend!
- Beginner and intermediate learners who want their marketing to have a longer lasting effect.