What You Will Learn!
- Digital Marketing
Description
This fast paced class will provide a solid foundation in the key concepts around digital marketing. Through hands-on exercises, demonstrations and examples, students will come away with an understanding of successful digital marketing strategies, the psychology of Search vs Display, Mobile vs Desktop, and web analytics. To supplement PPC concepts, we will also explore concepts of search engine optimization (SEO).
Students will complete this class with a general understanding of ppc marketing tactics, tools and resources available.
Learn about the fundamentals of Digital Marketing with an introductory level to the following topics:
Concepts & Challenges of Digital Marketing
The Digital Customer Journey
Basics of SEO
Intro to SEO link building
Keyword Research
SEO vs. PPC
Landing Page Experience
Introduction to Google & Microsoft Ads
Ad Budgets & Bids
Writing Ad Copy
Conversion Rate Optimization
Introduction to Analytics
Who Should Attend!
- Beginner