Digital Fundraising Blueprint, Pt 1
Online Fundraising for Nonprofits and NGOs | Raise funds through email, SEM, SEO, mobile, social media & more!
Ratings 3.61 / 5.00
What You Will Learn!
- Gain an understanding of the current impacts of digital fundraising
- Understand the digital fundraising ecosystem and how it can help generate money for your organization
- Learn the pros and cons of different digital marketing platforms
- Speak to general online fundraising concepts within your organization
- Understand basic online fundraising concepts if you're working with a consultant or agency
Description
This course is developed by a fundraiser for other fundraisers.
What this course is about:
Buckle your seatbelt and strap on your helmet. This module will take you on a VIP journey through the digital fundraising ecosystem.
This course is jam-packed with info about an array of digital fundraising channels and tools including websites, email, social media platforms, social media ads, search marketing, Google Grants, online display ads, blogging, content marketing, direct mail integration, mobile fundraising, CRMs, and other digital fundraising channels. We'll also take a look at website analytics, data hygiene, email testing, CAN-SPAM, the Digital Fundraising Funnel, and more! Sounds like a lot, right? It is.
Why you should take this course:
Through my time at marketing agencies, I worked exclusively with nonprofit clients. I've led digital strategies for nonprofit organizations in the realm of human services, animal care, healthcare, food banks, rescue missions, disaster recovery and more.
Overall, my strategies have helped generate over $100 million, which translates to more good being done in the world.
The Digital Fundraising Blueprint takes the same strategies and tactics I use with my nonprofit clients and teach them in an easy to understand, self-paced online course. My goal is to empower others like you to make an impact by providing resources and tools for digital fundraising. Join me in my quest to make the world a better place!
Who Should Attend!
- Fundraising professionals that need a basic understanding of digital (online) fundraising
- Development Directors and Digital Leaders that work for nonprofits & NGOs and would like a broad understanding of digital fundraising
- Professionals looking to begin or change careers into the field of nonprofits & NGOs and digital fundraising
