What You Will Learn!
- Thoughtfully design and avoid common mistakes in conducting qualitative research.
- Integrate qualitative design and methods into your own projects and practices.
- Advise clients how to structure and organize qualitative projects.
Description
Learn how to design your own qualitative research projects by avoiding these 7 common mistakes!
Qualitative research is increasingly becoming an important tool in business and design to better understand user insights and experiences. With the high demand for qualitative skills in market research and human-centered design, there's no better time to learn qualitative research. Fortunately, this course will teach you how to thoughtfully navigate qualitative methods and design by avoiding 7 common mistakes.
As the course progresses, you'll learn how to take better field notes and map out your research questions and themes early on in the research process. By the end of this course, you'll have a deeper understanding of how to design and lead your own qualitative research projects.
Who Should Attend!
- Design Researchers and Teams looking to brush up on their skills before designing a qual project
- Companies looking for guidance on how get deep insights on a product or strategy
- Students in business, public health, or communications wanting to sharpen your qual skills
