hi guys
welcome to the first course of brand design series, In this course we will get into brand design concepts.
we will talk about
What is branding?
Why is branding important?
The difference between the logo and the brand.
we will sketch and design new logo, define the emotional elements as a story
creating breath and proofing the logo by designing posters.
Why is branding important?
great branding
shows customers what is special in you
tells your story in an instant
builds confidence
builds an emotional connections
gives you purpose and direction
leads to new directions and ideas
make selling easier and better
delivers results
generates growth
creates a positive employee morale
building a trust relations with audience
build a loyal customer base
build a stronger customer bond
supports marketing and advertising efforts
increased market share
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