Customer Acquisition Cost and Customer Lifetime Value
Step-by-step guide to calculate customer acquisition cost and lifetime value with real business examples, and more!
Ratings 4.33 / 5.00
What You Will Learn!
- Customer acquisition cost (CAC) and its calculation
- Customer lifetime value (CLV/LTV): basic and advanced level
- Past customer lifetime value (PCV) and its comparison with CLV
- Step-by-step calculation of CLV
- Acquisition campaign payback period
- Marketing campaign ROMI
- Discount rate and net present value (NPV)
- Business case practice with capstone project
Description
Marketing & customer analytics have become increasingly important and popular in business. Keywords such as customer acquisition cost (CAC) and customer lifetime value (CLV/LTV) appear in nearly every job description of a role titled business analyst or data scientist. While most courses focus on the technical requirements such as machine learning or coding skills, few has devoted effort to teach an equally if not more important ability : business acumen.
I am Dr. Alan Zhang. I was formerly a marketing professor and am currently a data scientist of marketing analytics. Through this course, I want to prepare you with the basic knowledge on two important customer analytics concepts: CAC and CLV. From this course, you will get all of these to help you become ready for your current or future jobs:
high-quality instructor
extensive level of lectures
step-by-step guidance
practice opportunities
final capstone project
Who Should Attend!
- Small-business owners who wish to be more successful by understanding the value of their customers
- Entrepreneurs who are struggling with surviving or ready to move up to the next level
- Marketing or product managers who want to optimize their marketing channel ROI
- Data analyst, scientist, engineer who desire to develop more business sense and strategic thinking
- Business analyst whose role involves understanding and tracking customer behavior and performance
- Anyone who is interested in business or customer lifecycle analysis
Tags
- Business Analytics
- Data Analysis
- Marketing Analytics
Subscribers
915
Lectures
26
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