Digital Marketing Management

Description

Digital marketing is the process of marketing your services and products on the Internet with the aim of obtaining the largest number of visitors from all over the world while maintaining existing customers. Marketing generates income from advertising and other means.

This course highlights the basics of digital marketing. It covers the definition and the transformation of digital marketing, what makes it different and superior to the traditional in today’s marketing world, the importance of personalization and behavior in digital marketing, digital marketing funnels, and its metrics. It will explain all digital channels and formats every marketer needs to understand.

In an introduction to digital marketing course, you will be able to understand the basics of entering and succeeding in the digital market. The course addresses many important points that will help you understand marketing.

Outcomes

After completing this course, you will be able to:

• Understand digital marketing in today’s world

• Understand the digital marketing funnel and metrics

• Able to differentiate each function and character of digital media

• Have the skill to create an effective digital marketing activity

• Start your digital marketing campaign

Audience

This course is suitable for everyone who wants to understand basic important principles and guides in doing digital marketing; for marketers in any category, SMEs owners who usually do traditional or conventional marketing, or anyone who simply wants to learn about digital marketing from the beginning.

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