Employer Branding for Recruiters
Recruiting-specific training to help you take advantage of your company's brand to hire better and faster.
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What You Will Learn!
- Defining employer brand from a recruiter's point of view
- How to localize your employer brand to the audience you're trying to hire
- How employer branding allows recruiters to have more effective outreach and conversations
- How to use the employer brand to increase your offer acceptance rate
Description
It's hard to escape the term "employer branding" these days. But that doesn't mean it is something everyone understands or knows how to use.
Employer branding is a "force multiplier" for recruiting, bringing a strategic approach to what is usually a brute force process. Properly armed with an employer brand, recruiters will be able to attract more of the talent their hiring managers actually want to talk to. They’ll have better conversations with candidates. And they’ll even be able to close more deals and increase their offer acceptance rate.
But while employer branding has become a hot topic in marketing and talent acquisition, recruiters are rarely trained in how to properly use their own. They are given the brand and told to “use this!” with next to no meaningful instruction, and without learning how to integrate it into their day-to-day work.
Consequently, they never adopt this effective new tool and never see the ultimate value it drives for their company.
No matter where you work, not bringing in the best possible talent at the lowest possible cost is a missed opportunity to help your business grow.
In this course, you'll learn how to level-up your existing recruiting skills by tapping into your employer brand. This will lower your time to fill rates, increase your offer acceptance rates, and make you a more valuable recruiter.
Who Should Attend!
- Recruiters with at least 6 month experience
- Recruiters who are trying to think more systemically and strategically about how their company hires