Free-2-Play Game Monetization

Gain a full understanding of free-2-play game monetization strategies and tactics in just 90 minutes.

Ratings 3.82 / 5.00

What You Will Learn!

Gain an understanding of free-2-play game monetization
Gain an understanding of how to get more players to pay
Gain an understanding of how to get paying players to pay more
Learn about hybrid game monetization models
Learn how to avoid the negative effects of the free-2-play model

Description

Considering the application of a free-2-play (F2P) monetization model to your game? This course will get you up to speed on the dos and don'ts of free-2-play. Tap into the experience of somebody who has worked with free-2-play for over 10 years.

This online Free-2-Play Game Monetization course is an exact copy of the Free-2-Play Game Monetization course that I teach at several universities as part of a broader game business curriculum. It is designed to give a broad and complete understanding of how the F2P can be deployed to monetize your game, regardless of whether you are a seasoned game designer, or a beginner.

The course consists of 11 lectures.

In the first lecture, we will start with defining what free-2-play really means, so that we all have the same understanding of the term before we get in deeper.

A good way to explain free-2-play monetization is by showcasing its role in the user revenue funnel. We will visualize this role in relation to player acquisition and player retention.

In the next 8 lectures, we will spend significant time on the two main business objectives in free-2-play game monetization.

Lectures 2 through 5 will focus on the first objective, which is to get more players to pay.

We will present a pallet of ways in which you can increase the percentage of players that will pay in your game.

Lectures 6 through 9 will focus on the second objective, which is to have the players that pay purchase more.

Similar as with the first objective, we will provide a variety of methods to increase the so-called ARPPU, the average revenue per paying user.

In the tenth lecture, we will present several hybrid monetization models, which are a combination of free-2-play and one or more other monetization methods.

And finally, in the last lecture of this course, we will discuss some of the criticism that the free-2-play game monetization model has received and we will present for methods to avoid the negative effects of free-2-play.

I believe in practical education, so all lectures contain real-life examples.

FYI: any and all proceeds of the sales of this course will go directly towards further development of Perfect Earth, so effectively you are helping me 'crowd fund' a game that teaches children about the impact of their actions on the environment.