Become a Fashion Buyer or Merchandiser
The role of the Fashion Buyer and Merchandiser- topics include seasonal planning, customer profiling, range development
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What You Will Learn!
- 1. Examine the roles and relationships between retailers, buyers, manufacturers, suppliers and customers
- 2 Interpret the key characteristics, processes and terms involved in fashion buying and merchandising
- 3 Examine the role and impact of customer profiling and the focus on customer profiling to maximise retail sales
- 4 Understand the fashion life cycle and the buying cycle and the Product Life cycle
- 5 Develop skills in identifying trends and trend forecasting
- 7 Develop seasonal calendars, range plans, and financial range plans
- 8 Create boards which illustrate product ranges and creative inspiration and/or factors which are influencing the cycle of fashion
- 9. Understand visual merchandsing and create a Retail Planogram
Description
Having a passion for fashion is great but its just the beginning– for me it is about finding that amazing balance between creativity and commerce. It is when you are excited about seeing your fashion products that you have painstakingly researched, ideated, sourced, developed and manufactured six months earlier, going into retail stores and the resulting subsequent sales because your customers love it too. This is the sweet spot you want to hit every time you have new fashion products arriving into your stores.
Being a fashion buyer is an exciting career but it doesn’t just happen because you love shopping or because you love fashion womens clothes or accessories, mens clothes, gender neutral clothing and such. It’s a challenging, fast-paced job that has to do with the latest trends and how to get them into your stores at the right price and at the right time. There are skills to learn and develop, knowledge to gain and experience to accumulate. The role and responsibilities vary greatly depending on the retail buying structure or the type of company you may work in.
It is not all about fashion shows, Fashion week, London Fashion week or New York Fashion weeek either or walking in and out of show rooms with rails of clothes to select from. On the contrary if you are a buyer for a business developing private label products i.e. developing ranges from design to retail then you require a broad skill set to execute the full process successfully.
This course will introduce you to the most important areas of Fashion buying that you need to know to kick start a career in fashion.
What you will learn
Fashion Trend Forecasting
The Role of The Fashion Buyer and Merchandiser
Seasonal Planning
The Fashion Cycles
Customer Profiling
Fashion Range Planning
Visual Display
Supplier Relationships
Sales and Key Performance indicators
It is ultimately the fashion buyers’ role to understand their customers, keep abreast of the latest market trends, source the right products and get them into the stores at the right price and at the right time. It’s a job that requires you to be organized, have an eye for detail, work to tight deadlines, have great communication and negotiation skills along with good analytical and problem-solving skills to name a few.
Who Should Attend!
- If you want to follow your passion and fullfill your potential in the fashion business this course is a great start. Are you interested in a trainee role in fashion buying or merchandising or simply want to take an indepth look at what these roles intail before you pursue a career in fashion then this is the course for you