From idea to MVP for first-time entrepreneurs

Description

Launching a business is easier than you think. Most people believe you need tens – if not hundreds – of thousands of dollars, employees, lawyers, a lease agreement, and accountants all before you can start a business. This is all false. In fact, you can start your business today with little to no resources in your corner. Why? Because I’ll teach you how to start generating profit as you learn and how to properly start and grow from zero.

With this course, you can start a business today without:

• An MBA or any college education

• Investors

• Previous experience

• A finished idea or product

• Waiting months before turning a profit

— Course Curriculum

Everything you need to start a business broken down into a 45-minute self-paced course

In this course, I’ve included everything you need to know to get your business off the ground in condensed but easy-to-understand video lessons and workbooks. At the end of the course, your challenge will be to launch your first MVP.

Module 1: Business Fundamentals & Crafting your Vision

In module one, I’ll guide you through refining your vision for this business and translating that into marketing verbiage that you’ll use to promote your MVP offering. Then we’ll go over naming your business, identifying customers that are hungry for your offering and have their wallets out for you, and incorporating your business legally.

Included workbooks:

• Ideal customer workbook to help you identify customers who will pay you what you're worth

• Business naming worksheet to help you choose a business name or validate that the one you have is good

• Values worksheet to identify your values so we can integrate them throughout your business

Module 2: Building your MVP offering

In module two I’ll show you what a Minimal Viable Product is with real-world examples from other small business owners like you. You’ll learn my go-to softwares and learn launch tactics to start crafting your MVP offering right away.

What's an MVP?

A Minimal Viable Product is a smaller version of your official product/offering that is used to test demand in the market and validate that your product/offering is a good one. Testing demand before investing more time and money into an idea is the tactic that all big technology companies used in their early days.

Module 3: Three limiting mindsets to throw to the curb when starting a business

Here we approach the three most impactful limiting mindsets you can have when starting a business and disarm them.

— Instructor Introduction

Meet your instructor, Clara Buchanan

Clara is a web developer and business growth strategist who has been recognized by The Next Web as one of the top 10 growth marketers in the industry. She has built and launched over 100 companies with her clients and mentored 250+ entrepreneurs and counting in partnership with accelerators and colleges nationwide. After growing her solo practice to multi-six figures, she now aims to make this knowledge more accessible to entrepreneurs worldwide via her courses here.

Throughout her career she has:

• Mentored EdTech startups in collaboration with TechStars and NYU University.

• Partnered with the French Embassy to launch French VR/AR startups into the US market.

• Taught Neurobranding workshops at C2 Montreal and Ascent Conference in NYC.

• Guest taught MBA students at FIT University.

• Been sponsored by the US Embassy in Bern to judge Europe’s largest hackathon.

• Mentored Canadian startups in partnership with Cirque du Soleil.

• Keynoted on User Adoption for Emerging Technologies at Zurich's Digital Festival.

• Partnered with the Made in NY Media Center by IFP to mentor media-focused startups.

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