The Influencer Marketing Course for Marketing Managers

How to start working with influencers, which influencers are right for you, and how to create an influencer strategy!

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The Influencer Marketing Course for Marketing Managers

What You Will Learn!

Understand as a marketer what you need to do to work with Influencers
Understand the many types and forms of influencers
Learn how to create, schedule, measure and analyse Influencer campaigns
Learn how to plan, strategise and deploy specific tactics
How to track and attribute in-conjunction with your other marketing channels
How to work with agencies and get the best out of them

Description

Are you new to Influencer Marketing? Or are you looking to utilise Influencer Marketing in your business? Or perhaps you are a Marketing Manager who's looking to further up-skill on the topic? Then this is the course for you.

Influencer Marketing is one of the most exciting marketing channels, with millions being spent by global brands such as Maybelline, Topshop, Taco Bell and H&M, so the time is now for marketing managers to fully grasp how to get the most out of it. This course aims to teach all those budding marketing managers, in particular those focusing on Influencer Marketing, how to start working with influencers, which influencers are right for your business and how to strategise top performing campaigns, and importantly track them.

Many Influencer Marketing courses out there are focusing on how to be an influencer, the concept of influencer marketing, or specifically Instagram or TikTok Influencers. While this course aims to look at it from the perspective of a Marketing Manager, and what they need to do to master the channel. We look at budgets, ROI, and tracking solutions to measure success.

Having worked for multiple UK start-ups to FTSE 100 companies, running their multi-million dollar affiliate and influencer programmes, I've noticed the power of utilising these channels for growing acquisition and brand building. And now I want to share this knowledge with you.

All marketers should understand the power of Influencer Marketing. This course is dedicated to those Influencer Marketing Managers who aim to utilise all it has to offer.

About the Instructor

I have been working in partnerships and affiliation for over 15 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events and written for some of the biggest UK Marketing publications such as EConsultancy and PerformanceIN. Also the author of The Complete Guide to Partnership Marketing - the number one book on Amazon about Brand Partnerships.