The ROADMAP Sales Strategy Course

Description

Are you struggling to close sales?

If so, it might be time to try using this proven process. Whether you are selling in person, on the phone, or over a video call, this can be used to increase your sales conversion rate. Customize one for you and your business. Do not skip steps. Each step builds upon the other. Listen and take notes.

The R.O.A.D.M.A.P. is a proven strategy you can use to close discovery calls, in-person meetings, Zoom calls, you name it. The steps are universal.

This course will step-by-step walk you through the R.O.A.D.M.A.P. Sales Strategy & how to apply it to your business. So use this process to make more money and impact.

Here is the R.O.A.D.M.A.P. framework: 

Step 1: Rapport - Your first initial 30 to 60 seconds of the interaction will often dictate the overall vibe and, ultimately, the sales call success. Make a good first impression.

Step 2: Obstacle - Figure out what is holding them back. What are they struggling with? What is their weakness? What are they looking for help with? Find the pain in their life.

Step 3: Aspiration - Figure out what they actually want. Identify their dreams and aspirations and determine why they want what they want. This is crucial! Make sure you clearly understand this, as you will be using it later in the convo.

Step 4: Demonstration - Demonstrate their future success with your product or service. Use past stories of similar clients who have used your product or service and achieved results. People need case studies and social proof to know what is possible for them. Showcase their successes and paint the picture for them.

Step 5: Match- Before presenting the opportunity, you want to make sure this prospect is a good match for your product or service in order to ensure results. Don’t skip this step. Make sure you are serving those you know you can get results for.

Step 6: Ask - If it is a fit, make the ask. Present them with the opportunity to purchase your product or service. Frame the sale as a uniquely excellent opportunity for them to get results in whatever they are lacking or struggling with, and then congratulate them with genuine excitement.

Step 7: Pull - The key is to create ETHICAL scarcity and urgency. People often need a little pull in the direction of taking action. For example, you can give them the necessary incentive by offering only a limited number of spots in your program, offering only a limited quantity of products, or offering them a valuable bonus for signing up on the call.

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