User Interviews - How to Conduct Powerful Interviews

Description

Did you ever conduct user interviews? Is it maybe your daily business? At whichever stage you might be, this course will help you to get a solid foundation as well as helpful hints and tricks to master this discipline!

I think we can all agree on the purposefulness of user-centred design. The consequence of this is that you need to firmly understand your user's desires, pains, and feelings. User interviews as part of your user research are a great tool to provide evidence for informed decision-making. Because you don't want to solve a problem that doesn't exist, do you?

During a user interview or customer interview situation, it can be really challenging to find the right words and not bias your interviewees. Biases are one of the biggest threats to usable insights since they can drastically change the way your candidates are replying. But luckily, there are rules which need to be followed in order to prevent said biases!

Throughout the years, I learned where you need to put your attention and when it's best to stay silent. Profit from my experience and bring yourself to the next level of your user research and make your website or app project a success!

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